Plus, eager fans who missed out on the first wave of tickets get the opportunity to take their place.
Allowing them to resell tickets through verified sites means they won’t lose out. Some attendees will inevitably change their minds between your sales launch and the event. Should event organizers prevent the resale of tickets? Taking control of the event’s ticket resale options can help tackle these challenges. No-shows decrease your attendance numbers and, on the day, they can affect sales of merch, food, and more - which can be the biggest additional sources of event revenue. With rising costs, it has become more important than ever for creators to maximise the revenue potential from every in-person event.Įven sold-out events can have empty seats. Sold-out events are what creators dream of.
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